Social media strategist,
user experience and content specialist
Projects
Discover a few of my professional projects
A brand digital newsroom serves as central hub for storytelling, where teams create and distribute content that showcases the brand's values, initiatives, and news, fostering audience engagement.
A Way Out is a supportive website offering essential resources for LGBTQ+ individuals facing intimate partner violence, along with guidance for friends and family seeking to provide help and understanding.
An A/B test compared two recipe apps, evaluating user ease in finding recipes from existing ingredients, using surveys and behavioral analysis to determine app effectiveness.
About me
My professional journey
My professional journey has been a dynamic evolution, transitioning from a seasoned social media strategist and communications manager to a passionate content and UX designer. For over 16 years, I immersed myself in the fast-paced worlds of advertising agencies, technology, and education, mastering the art of crafting compelling narratives and building thriving online communities.
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My career is a testament to my adaptability and proactive approach to digital communication. I led social media strategies for industry giants like SNCF and AccorHotels, consistently driving significant engagement and growth. At agencies like Angie and Insign, I honed my skills in crafting data-driven strategies that delivered tangible results, significantly increasing revenue and expanding client portfolios. My experience at emlyon business school further solidified my leadership in managing complex social media ecosystems, coordinating across multiple departments, and driving measurable outcomes in student recruitment and brand awareness.
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The shift to content and UX design at the University of San Francisco represents a natural progression. My extensive experience in creating engaging content, conducting audience research, and analyzing social media metrics provided a strong foundation for understanding user needs and designing intuitive digital experiences. My ability to lead teams, conduct in-depth interviews, and produce multimedia content seamlessly translates into the user-centered approach of UX design.
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These two chapters of my career complement each other by bridging the gap between strategic communication and user-centric design. My deep understanding of audience engagement and content strategy informs my ability to create user-friendly interfaces and compelling digital experiences. My ability to analyze data, build communities, and create engaging content has prepared me well for the challenges and rewards of UX design. I believe my combined experience allows me to create digital products that are not only functional but also deeply engaging and resonant with users.
